Spin doctor

noun, verb

noun, verb ·Rare ·Advanced level

Definitions

Noun
  1. 1
    A person employed to gloss over a poor public image (or present it in a better light) in business and politics, especially after unfavourable results have been achieved. A lobbyist; PR person.

    "Many believed that the reduction in public spending was a disaster but the spin doctors presented it as a triumph for lower taxation."

  2. 2
    a public relations person who tries to forestall negative publicity by publicizing a favorable interpretation of the words or actions of a company or political party or famous person wordnet
Verb
  1. 1
    To generate spin (favourable interpretation or bias). idiomatic, transitive

Synonyms

All synonyms
apologistsdeflectorsimage consultantmedia strategistpr professionalpr specialist

Example

More examples

"Many believed that the reduction in public spending was a disaster but the spin doctors presented it as a triumph for lower taxation."

Etymology

From spin + doctor. First used describing US politics, early 1980s.

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